business
Want added protein? Be prepared to pay extra for that boost
By John Matarese at KXXV (ABC 25) News
· July 6, 2026
· 2 min read
In just about every aisle of the grocery store, you can't miss the "P-word." Protein is everywhere in pasta, bagels, chips and even Pop-Tarts.While protein is important for your health, not all added protein products are worth it for your body or your wallet, according to registered dietitian Ka...
Key takeaway "Just because a product is adding 10 to 15 grams of protein doesn't necessarily make it healthy," Pasquale said.
Why this matters in The Waco
For Waco consumers looking to boost their protein intake, it's crucial to consider the cost implications of opting for high-protein products. With price differences ranging up to 12% for items with high-protein claims, shoppers may be paying a premium for convenience rather than nutritional value. Local grocery stores like Kroger and Walmart carry a range of high-protein products, but as registered dietitian Kayla Pasquale notes, whole foods like meat, eggs, and lentils can provide ample protein without the extra cost. Waco residents can explore affordable alternatives at the Waco Farmers Market or local health food stores, where they can find protein-rich foods like Greek yogurt and cottage cheese. By being mindful of their shopping choices, Waco consumers can meet their protein goals without breaking the bank. As the demand for high-protein products continues to grow, it will be interesting to see how local retailers respond with pricing and product offerings.
About this story
Original reporting by KXXV (ABC 25) News . The Waco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KXXV (ABC 25) News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 6, 2026 ·
Source: KXXV (ABC 25) News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? In just about every aisle of the grocery store, you can't miss the "P-word." Protein is everywhere in pasta, bagels, chips and even Pop-Tarts.While protein is important for your health, not all added protein products are worth it for your body or your wallet, according to registered dietitian Ka...
When was this published? This article was first published on July 6, 2026 by KXXV (ABC 25) News and curated for The Waco readers.
Who reported this story? This story was reported by John Matarese at KXXV (ABC 25) News. To learn more about how The Waco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Waco, or browse our daily briefing and topic hubs .
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