Some colleges are now offering degrees in content creation, a field that has become a career goal for many young people. This is due in part to the prevalence of digital media in their lives. Arizona State University has launched a bachelor's degree in this field through its journalism school.

The curriculum for this degree overlaps with existing mass communication and media studies programs, but includes specialized electives. These electives focus on skills such as podcasting and studio production. Further details about this new degree program are available from the source, including the reaction it has received from critics.