business
TVs to toothpaste: How to win big this Prime Day without overspending
By Emily Hanford-Ostmann at KXXV (ABC 25) News
· June 23, 2026
· 3 min read
Amazon's Prime Day is back and so is the temptation to overspend.Amazon's four-day shopping marathon, happening now through Friday, offers discounts in every major category from fashion and beauty to tech to kitchen appliances.But experts warn scrolling, adding to cart, and buying on repeat can ...
Key takeaway "You've got many days to spend and possibly overdo it on your credit card, which is what you don't want to do," said Erica Sandberg, a consumer finance expert with CardRates.
Why this matters in The Waco
For Waco residents, Prime Day can be a double-edged sword, offering significant savings on essentials like detergents and diapers, but also tempting overspending on big-ticket items. Local shoppers watching their budgets would do well to focus on necessities first, taking advantage of deals on back-to-school and college essentials, summer fashion, and beauty products. The discounts on smart home security systems, such as MyQ's, may also be of interest to homeowners in the area looking to upgrade their security measures. Additionally, with many Waco families likely preparing for the upcoming school year, the price drops on laptops and toys at Walmart, as well as Target's discounts on backpacks and outdoor toys, may be particularly welcome. By being mindful of their spending and taking a thoughtful approach to Prime Day deals, Waco shoppers can make the most of the sales without breaking the bank.
About this story
Original reporting by KXXV (ABC 25) News . The Waco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KXXV (ABC 25) News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 23, 2026 ·
Source: KXXV (ABC 25) News ·
Reading time: 3 min
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Frequently asked about this story
What is this story about? Amazon's Prime Day is back and so is the temptation to overspend.Amazon's four-day shopping marathon, happening now through Friday, offers discounts in every major category from fashion and beauty to tech to kitchen appliances.But experts warn scrolling, adding to cart, and buying on repeat can ...
When was this published? This article was first published on June 23, 2026 by KXXV (ABC 25) News and curated for The Waco readers.
Who reported this story? This story was reported by Emily Hanford-Ostmann at KXXV (ABC 25) News. To learn more about how The Waco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Waco, or browse our daily briefing and topic hubs .
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