A billboard campaign is underway to promote a Heisman Trophy candidate. The campaign involves a billboard along North Central Expressway with a unique spelling of the candidate's name, Kevin Jennings, along with his jersey number. The billboard will feature the phrase "K7NG OF DALLAS".

Further details about the campaign and the candidate are available. The billboard is expected to be up soon, despite a reported finger injury to the candidate.

More information about the Heisman Trophy campaign and the candidate's situation can be found in the original article by Tim Cowlishaw.