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The Waco

The ups and downs of Baylor game days for businesses

The ups and downs of Baylor game days for businesses
Photo: KXXV (ABC 25) News · view original

Local businesses discuss how Baylor football impacts their bottom line, from the boost in customers and sales on game days to the potential challenges that come with a loss. As fans pour into Waco to cheer on the Bears, business owners share whether the team's performance on the field influences...

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