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The Waco

The Magnolia effect: How Waco transformed into a tourist destination

By Tripp Henderson | Staff Writer If you haven’t heard about them from your “Fixer-Upper”-obsessed aunt, you have probably seen them on your living room TV. Baylor alums and longtime Wacoans Chip and Joanna Gaines have become a defining part of Waco culture. Their brand, Magnolia, has helped tran...

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