A recent advertising campaign for Novig, a US sports-prediction market, has sparked outrage among female athletes. The campaign features Sydney Sweeney posing with sports equipment, often nude or minimally clad. Photos and videos show her holding various sports items, including American footballs and a tennis racket.
The campaign has been criticized for being hypersexualized and damaging to female athletes and young girls interested in sports. Australian surfer Felicity Palmateer expressed her disappointment and disbelief at the campaign.
Further details on the controversy surrounding the Novig campaign are available, including reactions from other female athletes and the campaign's reach on social media.
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