Retailers are working to be included in results from chatbots like ChatGPT and Google's Gemini. This is because shoppers are using these tools to get product recommendations. As a result, retailers are trying to appear in chatbot results.

At the same time, they are pushing back against efforts to give up customer data. Further information on this trend is available from the Waco Tribune-Herald. Details on how retailers are balancing these efforts are not specified, but the source provides more context on the situation.