The Waco area is experiencing steady population growth, with new arrivals contributing to the trend. A notable portion of these newcomers, 25%, are from the West Coast.

This influx of new residents is likely to have an impact on the local economy. A recent report has been released that explores various aspects of the area, including retail traffic and tourism.

Further details on the report's findings, including information on population and consumer behavior, are available from the source, providing a more comprehensive understanding of the shifts occurring in the Waco area.