New York Fashion Week has become a significant event for creator activation. This development is reported by Net Influencer, which notes that the event's focus has shifted. Agencies are now sending multiple influencers to participate in various activities.

These activities include engaging with brands and attending exclusive parties, in addition to the traditional runway shows. The event has evolved to encompass more than just fashion displays.

Further details about this shift in New York Fashion Week's purpose are available from Net Influencer, providing insight into the changing nature of the event and its growing importance for creator activation.