Consumers are seeking flexibility and lower costs in their TV and streaming options. Many want to access both live TV and streaming services in one package. A recent study found that a significant portion of households prefer bundled services.

The study's findings indicate that households value access to live news, sports, and events, in addition to their favorite streaming services. Providers may be able to offer more flexible options to meet this demand.

Further information on the study's results is available, including details on consumer preferences for "skinny bundles" with fewer channels and lower costs.