government
Latino voters are up for grabs. Both parties are struggling to connect with them
By Brad Brooks, David Hood-Nuño and Nathan Layne Reuters at Waco Tribune-Herald
· June 28, 2026
· 1 min read
Latinos are one of the swingiest demographics in the American electorate, polls show, their political allegiances tending to shift in rhythm with economic ebbs and flows.
Why this matters in The Waco
In McLennan County, where Waco is located, the Latino population has been growing steadily, making them a crucial voting bloc in local elections. As both parties struggle to connect with Latino voters nationwide, the same challenge is likely playing out in Waco. The city's economic landscape, with its mix of manufacturing, education, and healthcare jobs, may influence how Latino voters respond to economic issues. Local candidates would do well to understand the specific concerns and priorities of Waco's Latino community, such as access to affordable housing, education, and healthcare. By engaging with these issues, candidates may be able to build trust and win over Latino voters, who could potentially swing the outcome of local elections. The ability of local parties to connect with Latino voters will be an important factor to watch in upcoming city government and school board elections.
About this story
Original reporting by Waco Tribune-Herald . The Waco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Waco Tribune-Herald . Have a tip or correction? Contact our newsroom .
Category: government ·
Published: June 28, 2026 ·
Source: Waco Tribune-Herald ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Latinos are one of the swingiest demographics in the American electorate, polls show, their political allegiances tending to shift in rhythm with economic ebbs and flows.
When was this published? This article was first published on June 28, 2026 by Waco Tribune-Herald and curated for The Waco readers.
Who reported this story? This story was reported by Brad Brooks, David Hood-Nuño and Nathan Layne Reuters at Waco Tribune-Herald. To learn more about how The Waco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The Waco, or browse our daily briefing and topic hubs .
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