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Gen Z, millennials are driving America’s booming wellness market

Gen Z, millennials are driving America’s booming wellness market
Photo: KXXV (ABC 25) News · view original

Wellness is big business, and younger Americans are driving it. Data from McKinsey estimates that the global wellness market is worth about $2 trillion. In the U.S., Gen Z and millennials make up 36% of adults but account for more than 41% of wellness spending. While younger Americans have been a...

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