Food companies are creating "protein" versions of existing products, driven by the emphasis on protein intake and gym culture. These new versions have a higher protein content than the originals, but their overall nutritional value remains largely the same. Despite the increased protein, they are still highly-processed junk foods with a poor protein-to-calorie ratio.

The addition of protein does not necessarily make these foods healthier. For example, a protein version of a popular pastry may have 10 grams of protein, but it still contains 400 calories, similar to the original version.

Further details on the nutritional value of these "protein" foods are available from the source, providing more insight into the marketing and nutritional aspects of these products.