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Does the Pumpkin Spice Latte craze pay off for Starbucks investors?

Does the Pumpkin Spice Latte craze pay off for Starbucks investors?
Photo: Waco Tribune-Herald · view original

Finder reports that the Pumpkin Spice Latte boosts Starbucks foot traffic but offers little direct correlation to stock gains, with modest increases post-launch.

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