business
Despite rise in online shopping, Waco residents still prefer the in-store experience
By Alexa Conroy at KXXV (ABC 25) News
· July 3, 2026
· 2 min read
Waco residents are still heading to brick-and-mortar stores even as online shopping continues to grow, with many citing reasons that a website simply cannot replicate.Watch Full Story Here: Despite rise in online shopping, Waco residents still prefer the in-store experienceCapital One reports onl...
Key takeaway Watch Full Story Here: Despite rise in online shopping, Waco residents still prefer the in-store experienceCapital One reports online sales have climbed since the pandemic, but 64% of Americans still shop in stores every week.
Why this matters in The Waco
The preference for in-store shopping among Waco residents has significant implications for the local economy. With 64% of Americans still shopping in stores every week, brick-and-mortar establishments in Waco can capitalize on this trend by offering unique experiences and personalized services that online retailers cannot match. The limited retail selection in Waco, cited by resident Ashlyn Costel, presents an opportunity for new businesses to fill the gap and cater to the local demand. Moreover, the foot traffic generated by larger retailers like those at Richland Mall can benefit small businesses operating inside the mall, as noted by the Brow Studio worker. As online sales continue to grow, Waco's business community must focus on creating engaging in-store experiences that drive customer loyalty and support the local economy. By doing so, Waco can maintain a vibrant retail scene that benefits both residents and businesses alike.
About this story
Original reporting by KXXV (ABC 25) News . The Waco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KXXV (ABC 25) News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 3, 2026 ·
Source: KXXV (ABC 25) News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Waco residents are still heading to brick-and-mortar stores even as online shopping continues to grow, with many citing reasons that a website simply cannot replicate.Watch Full Story Here: Despite rise in online shopping, Waco residents still prefer the in-store experienceCapital One reports onl...
When was this published? This article was first published on July 3, 2026 by KXXV (ABC 25) News and curated for The Waco readers.
Who reported this story? This story was reported by Alexa Conroy at KXXV (ABC 25) News. To learn more about how The Waco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Waco, or browse our daily briefing and topic hubs .
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