Companies are using data to set prices for rideshare trips. This practice uses AI to help determine customer costs. Testing found that two people requesting the same ride could be shown different prices.

Consumer Reports conducted an investigation, including virtual and in-person tests. They examined offers and promotions before ordering and paying for rides. The testing took place over two months.

Further details on the investigation and its findings are available. Some of the findings are disputed by the companies involved, and several states are taking action.