A community-wide planning process has been launched to develop a five-year strategy for the visitor economy. This initiative is being led by Destination Waco, the city's destination management organization. The goal is to ensure tourism continues to thrive.

Residents, businesses, and community partners are being invited to participate in shaping the future of the visitor economy. The resulting strategy will be known as Waco Forward: Our Destination Strategy.

Further details about the planning process and how to get involved are available from the organization leading the initiative.