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AI is changing how consumers shop, but bad recommendations could cost brands

AI is changing how consumers shop, but bad recommendations could cost brands
Photo: KXXV (ABC 25) News · view original

New research finds consumers reject about six out of every ten products suggested by AI shopping assistants. The problem could start before you ever click on a retailers website, with the study finding that businesses can lose a potential sale during the AI recommendation process itself. A survey...

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