A recent study found that a significant portion of online shoppers are utilizing AI tools to aid in their purchasing decisions. The study, which surveyed over 1,100 shoppers, revealed that 64 percent are using AI to help find and compare products.

Convenience, delivery speed, and flexible return options are becoming increasingly important to consumers. The most commonly used AI tools are search and shopping assistants, with 45 percent adoption, followed by customer review summaries.

Further details on the study's findings are available, including industry-wide data that supports the growing trend of AI in online shopping.